Two Ways to Hire a Head of Client Strategy
A performance marketing or digital agency's growth often stalls at the same point: the founder is still the person clients trust most, and there's no senior leader who can run a client relationship, defend results in a tough quarterly review, and win the next scope expansion without the founder in the room.
Hunt Club and Bolster offer two genuinely different ways to solve that, and it's worth comparing them directly rather than picking whichever one comes up first in a search.
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The Referral Network Approach
Hunt Club sources candidates through operators who refer people they've actually worked with, which is a real advantage for a client-facing agency role, since a peer referral tells you something about how a candidate performs under a client's scrutiny, not just what their resume says. That signal matters more here than in a purely internal role.
The tradeoff is time and structure: a Hunt Club search is a managed, recruiter-led process aimed at a permanent hire, which means a longer runway and less flexibility if your needs shift mid-search.
The Marketplace Approach
Bolster puts you in the driver's seat, browsing vetted candidates directly, including people open to fractional or interim client-strategy roles while you figure out whether the position needs to be permanent. That flexibility is valuable for an agency still working out what growth actually requires: sometimes it's one senior hire, sometimes it's a fractional leader helping restructure account teams before a permanent hire is even the right call.
The tradeoff is that you're doing more of the vetting yourself, without a recruiter pre-screening for client-facing polish, which matters more here than for a purely internal or technical role.
Where the Two Diverge on Cost and Timeline
SHRM's 2025 benchmarking survey found the average cost of an executive hire at $35,879, against $5,475 for a nonexecutive role, once agency fees and internal time are counted1. A Hunt Club search for a permanent head of client strategy will land near that executive figure; a fractional engagement through Bolster runs as an ongoing rate instead, which is the lower-commitment option while an agency is still proving out its growth thesis.
SHRM's 2025 data also put the median time-to-fill for a nonexecutive role at 44 days from requisition to offer accepted, with executive roles often running longer2. If a specific client relationship is at risk right now, that lag matters more than the fee difference, and a fractional hire through Bolster can typically start faster.
Where the Two Diverge on Risk
A permanent hire through Hunt Club carries more downside if the fit is wrong, since you're committing to full-time compensation and the client relationships they've built become entangled with their tenure at the agency. A fractional hire through Bolster is easier to end if it's not working, but it carries its own risk: a client who's built trust with a fractional leader may be unsettled if that person's engagement ends and a new one starts.
Weigh both risks against your actual client base. Agencies with a handful of large, high-touch accounts should lean toward whichever option offers more relationship continuity; agencies with many smaller accounts have more room to experiment.
A Practical Way to Decide
If you already know the role is permanent and you have the budget for full-time compensation, start with Hunt Club and lean on its referral model to find someone with real client-facing credibility. If you're still testing whether the agency needs a dedicated growth or strategy leader at all, start with a fractional engagement through Bolster and use the first few months as real evidence rather than a guess.
Whichever path you choose, involve a client-facing account lead in the interview process, not just the founder, since they'll spot red flags around client chemistry that a founder focused on strategy might miss.
Use these rules of thumb to choose:
- Start with Hunt Club if the role is clearly permanent and the budget supports full-time pay, and lean on its referral model for client-facing credibility.
- Start with a fractional engagement through Bolster if you're still testing whether the agency needs a dedicated growth or strategy leader at all.
- Treat the first few months of a fractional engagement as evidence of what the role needs before committing to a permanent scope.
- Build a tough client scenario, such as a client threatening to leave over disappointing results, into the interview on either platform.
Testing for the Skill That Actually Predicts Success
The strongest predictor of success in this role isn't years of experience or agency pedigree, it's how a candidate handles a tough, specific scenario: a client threatening to leave over disappointing results. Build that scenario into the interview on either platform, and listen for whether the candidate has a concrete plan versus a vague reassurance about relationship management.
Candidates who can walk through a real prior example, including what they changed and how the client responded, are showing you exactly the skill this role actually needs day to day, which is a far better signal than a polished pitch about their general philosophy on client service.
What Good Looks Like
A marketing agency can describe, concretely, what a senior client strategy hire needs to be true of the business in six months, has weighed relationship continuity risk against its actual client base before choosing fractional or permanent, and involves account-facing staff in the interview process.
Building The Capability (5-Stage Skill Ladder)
How to Get Started
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An agency signing client contracts or opening a second office in a new state should confirm entity filings there are current before a new leadership hire inherits that gap.
Retainer-based agency revenue is easier to manage with banking built for cash flow visibility, which matters to a new client-facing leader planning team investment.
Frequently Asked Questions
Should a small agency hire a full-time head of client strategy or start fractional?
If you're not yet certain the agency needs a dedicated senior leader beyond the founder, start fractional and use the engagement as real evidence. Move to a permanent Hunt Club search once you can describe the role's ongoing scope confidently.
How do we protect client relationships if a fractional leader's engagement ends?
Build a transition plan into the engagement from the start, including how and when the founder or another team member gets reintroduced to the client if the arrangement doesn't continue. Don't wait until the engagement is ending to think about it.
What's the biggest hiring mistake agencies make with this role?
Hiring for strategic pedigree over demonstrated client-facing composure under pressure. A candidate with an impressive background but no real evidence of handling a tense client conversation well is a common and expensive mismatch.
Sources
Where we quote a benchmark, we show its source. Other figures in this guide are estimates or general guidance, so check them against your own numbers.
- Average cost-per-hire (SHRM 2025 Benchmarking). SHRM 2025 Benchmarking Reports press release, 2025.
- Median time-to-fill, requisition open to offer accepted (SHRM 2025). SHRM 2025 Recruiting Executives Benchmarking data brief (PDF), 2025.
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