Decisions a C-Suite would make for Digital Marketing & Performance Agencies
Vendor comparisons that are honest about where each tool falls short, plus a plan for doing the work yourself. Where we quote a benchmark, we show its source.
15 guides for Digital Marketing & Performance Agencies of 1,000
Financing a Marketing Agency's Media Float and Growth
Marketing agencies often front client ad spend before billing it back. Here is how that float shapes the SBA loan versus revenue-based financing choice.
Ironclad vs LinkSquares: Who Owns the Creative When a Client Leaves
For digital marketing and performance agencies, how Ironclad and LinkSquares compare on IP ownership of creative work and media buying insertion orders.
How One Growing Agency's Board Pack Changed After an Earnout
A worked example of how a digital marketing agency's board reporting changes after a holding company acquisition with earnout terms attached.
Bizee vs. Doola for Marketing Agencies: Getting Formed Right
Entity setup for a digital marketing or performance agency: ad-spend liability, creative ownership, freelancer contracts, and Bizee vs. Doola compared.
Vouch vs Embroker for Digital Marketing and Performance Agencies
The tradeoffs a digital marketing or performance agency should weigh between Vouch's speed and Embroker's brokerage reach for E&O and D&O coverage.
Mercury vs Relay: Banking for a Digital Marketing Agency
Agencies that manage client ad spend need to keep that pass-through money visibly separate from agency revenue. Here's how Mercury and Relay each handle it.
Equity for Media Buyers: Pulley vs Carta for Performance Agencies
A worked example of granting equity to a top media buyer at a performance marketing agency, and how Pulley and Carta differ once you do.
Deel vs Remote: Staffing an Overseas Performance Marketing Pod
A worked example for digital marketing and performance agencies deciding between Deel and Remote when hiring overseas media buyers and creative staff.
PEO Picks for a Digital Marketing Agency
Marketing agencies run on a mix of core strategists and a rotating freelance creative bench. See how Justworks and TriNet compare for that setup.
Ad Agencies: Who Should Own the Media Spend Float?
Fronting client ad spend creates a working capital gap most agencies underestimate. Compare the fractional CFO and controller roles for that problem.
Comparing Financing Options for a Growing Performance Marketing Agency
Media-buying float is the real cash problem for most performance marketing agencies. Here's how venture debt, RBF, and simpler options actually compare.
Carta vs Forge When A Marketing Agency Sells Equity
A worked example of how a digital marketing and performance agency weighed Carta against Forge, and why client conflicts decided the outcome.
Two Ways to Hire a Head of Client Strategy
A side-by-side look at hiring a senior client strategy or growth leader through a search firm versus an on-demand executive marketplace.
Selling a Marketing Agency: Acquire.com or Flippa?
A worked example of a digital marketing agency weighing Acquire.com against Flippa, including how media pass-through revenue changes the math.
Optery vs DeleteMe for Marketing Agency Principals
A worked example showing how a digital marketing agency principal should weigh Optery's automated removal against DeleteMe's human-run service.